Communicating and engaging customers via Facebook, Twitter, and LinkedIn is now an expected part of doing business. It can also help to improve a website's SEO. Yet most businesses do not have the time, desire or experience required. SpearPoint offers an extensive range of social media marketing and management services.
Essentially digital marketing is an umbrella term for marketing efforts that use electronic device or the internet to reach a target audience. This includes email marketing, website search engine optimization, content marketing, social media management, blogs, Pay-Per-Click (PPC) campaigns and more.
We offer custom designed print collateral including business cards, letterhead, flyers, mailers, postcards, rack cards, sales sheets, white papers, brochures, posters, banners, pamphlets and more.
SpearPoint offers website design services which includes new site outline, content creation, SEO, graphic design, image acquisition, Google analytics, domain connection, design build-out and more.
In short, advertising is a means of communication between a business and customer/consumers through various digital and traditional media, including magazines, newspapers, billboards, PPC (e.g. Google, Facebook, LinkedIn ads), newsletters, eblasts, television, radio and more.
Public relations (PR) refers to communication and marketing strategies geared towards building a positive reputation, name recognition, building relationships, and cultivating public perceptions of an organization, business, or person(s). Some PR activities include press releases, media relations, press kit creation/distribution, social media, speech writing, article pitches, advertorials, publicity strategies, events and so on.
Brand development involves creating, changing and/or reinforcing a brand, which can be a business, service, organization, person or idea. The process involves analysis, positing, strategy, and execution. Several marketing elements are directly tied to a brand, including websites, logos, taglines, images, social media, and more.
Content creation involves writing content for any traditional or digital media such as: blog, articles, social media, advertorials, website content, print collateral, newsletters, white papers, technical sheets, and more.